Former CEO and co-founder of Snap Interactive (now known as PeerStream), Cliff Lerner is one of the pioneers of online dating. He started IamFreeTonight.com in 2005 after leaving his Wall Street career at Lehman Brothers.
It was a gamble since the social media behemoth we know of today wasn’t as big then. However, that bold risk paid off handsomely for AYI via explosive growth… Thanks to Lerner’s insight, awareness, and courage to take calculated risks.
Back in the days, even with limited resources and experience in entrepreneurship, Cliff Lerner had built a company that matches the Goliath of online dating Match.com (no pun intended).
Cliff Lerner was able to do that because his motto was to do fast, fail fast and learn fast.
Another huge advantage Lerner had over his competitors was his fervent implementation of A/B testing. It was not uncommon for AYI to be running several hundred tests simultaneously.
Due to this velocity, Lerner had the unfair advantage of acquiring data knowledge of his users which ultimately led to even more growth for his application, AYI – now known as FirstMet.
- Cliff Lerner Turned His Business Failures into the Entrepreneurship Playbook – Scribe
- Learn the Art Of Turning Failures Into Success With Cliff Lerner – Cloud Ways
- Cliff Lerner: ‘I walked away from a $10 Million check, it’s hard not to think about what could have been’ – Irish Tech News
Below are some of the wisest Cliff Lerner quotes about starting and growing a company so you witness explosive growth in your startup.
Wise Cliff Lerner Quotes About Growing a Startup via Explosive Growth
“For us, it wasn’t a matter of if a story was going to go viral, it was a matter of when do we want the next story to go viral.”Cliff Lerner
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14 Cliff Lerner Quotes About Dating Using Data (FirstMet, formerly known as AYI)
The data quotes below are taboo and controversial. I’ve decided to add them to spice up this post. They were sourced from Cliff Lerner’s book: Explosive Growth (data are from Lerner’s business – a dating app called FirstMet… which is formerly known as AYI).
If you are interested to use data to tell stories (that have a high probability to go viral), then I highly recommend that book.
“The key takeaway was that men earning more than $150,000 annually received 53% more messages than men earning less than $40,000 annually.”Cliff Lerner
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