Top 52 Howard Schultz Quotes (STARBUCKS)

Top 12 Most Famous Howard Schultz Quotes (BEST)

“There are moments in our lives when we summon the courage to make choices that go against reason, that go against common sense and the wise counsel of people we trust. But we lean forward, nonetheless, because, despite all risks and rational argument, we believe that the path we are choosing is the right and best thing to do.”
Howard Schultz

In times of adversity and change, we really discover who we are and what we’re made of. — In times of adversity and **change**, we really discover who we are and what we’re made of.

Believe in your dreams and dream big. — Believe in your **dreams** and dream big.

You have to be authentic, you have to be true, and you have to believe in your heart that this is going to work.

When you’re surrounded by people who share a passionate commitment around a common purpose, anything is possible. — When you’re surrounded by people who share a **passionate** **commitment** around a common **purpose**, anything is possible.

Dream more than others think practical. Expect more than others think possible. Care more than others think wise. — **Dream** more than others think practical. Expect more than others think possible. Care more than others think wise.

Starbucks represents something beyond a cup of coffee.

I can’t imagine a day without coffee. I can’t imagine. — I can’t imagine a day without **coffee**. I can’t imagine.

If you do what’s expected of you, you’ll never accomplish more than others expect.

In anything we do, any endeavour, it’s not what you do; it’s why you do it.

The most powerful and enduring brands are built from the heart.

Starbucks is rekindling America's love affair with coffee, bringing romance and fresh flavor back to the brew. — Starbucks is rekindling America’s love affair with **coffee**, bringing romance and fresh flavor back to the brew.

17 Howard Schultz Quotes on Teamwork (LEADERSHIP)

“We built the Starbucks brand first with our people, not with consumers. Because we believed the best way to meet and exceed the expectations of our customers was to hire and train great people, we invested in employees.”
Howard Schultz

I think the currency of leadership is transparency. — I think the currency of **leadership** is transparency.

Hiring people is an art, not a science, and resumes can’t tell you whether someone will fit into a company’s culture.

“As a business leader, my quest has never been just about winning or making money. It has also been about building a great, enduring company, which has always meant striking a balance between profit and social conscience.”
Howard Schultz

If people believe they share values with a company, they will stay loyal to the brand.

I think the leader today has to demonstrate both transparency and vulnerability, and with that comes truthfulness and humility. — I think the leader today has to demonstrate both transparency and vulnerability, and with that comes **truthfulness** and **humility**.

One of the fundamental aspects of leadership, I realized more and more, is the ability to instill confidence in others when you yourself are feeling insecure. — One of the fundamental aspects of **leadership**, I realized more and more, is the ability to instill **confidence** in others when you yourself are feeling insecure.

We have no patent on anything we do and anything we do can be copied by anyone else. But you can’t copy the heart and soul and the conscience of the company.

“People want guidance, not rhetoric. They need to to know what the plan of action is, and how it will be implemented. They want to be given responsibility to help solve the problem and authority to act on it.”
Howard Schultz

When companies fail, or fail to grow, it’s almost always because they don’t invest in the people, the systems, and the processes they need.

We as a company want to create access to the American Dream. Hope and opportunity for everybody. — We as a company want to create access to the American Dream. **Hope** and opportunity for everybody.

You have to create the thing you want to be part of.

This is the gift and the challenge entrepreneurs face every day. The companies we dream of and build from scratch are part of us and intensely personal. They are our families. Our lives.

To be an enduring, great company, you have to build a mechanism for preventing or solving problems that will long outlast any one individual leader. — To be an enduring, great company, you have to build a mechanism for preventing or solving problems that will long outlast any one individual **leader**.

It was not the calling of coffee, but the calling to try to build a company that my father never got a chance to work for.

“Great companies that build an enduring brand have an emotional relationship with customers that has no barrier. And that emotional relationship is of the most important characteristic, which is trust.”
Howard Schultz

23 Inspirational Howard Schultz Quotes on Success (DREAM)

“I believe life is a series of near misses. A lot of what we ascribe to luck is not luck at all, it’s seizing the day and accepting responsibility for your future. It’s seeing what other people don’t see and pursuing that vision.”
Howard Schultz

Success is not sustainable if it is defined by how big you become or by growth for growth’s sake. Success is very shallow if it doesn’t have emotional meaning. — **Success** is not sustainable if it is defined by how big you become or by growth for growth’s sake. Success is very shallow if it doesn’t have emotional meaning.

I am convinced that most people can achieve their dreams and beyond if they have the determination to keep trying. — I am convinced that most people can achieve their dreams and beyond if they have the **determination** to keep trying.

If you’re an entrepreneur, you’ve got to dream big and then dream bigger. — If you’re an **entrepreneur**, you’ve got to **dream** big and then dream bigger.

Entrepreneurs must love what they do to such a degree that doing it is worth sacrifice and, at times, pain. — **Entrepreneurs** must love what they do to such a degree that doing it is worth sacrifice and, at times, pain.

If you dream small dreams, you may succeed in building something small. For many people, that is enough. But if you want to achieve widespread impact and lasting value, be bold. — If you **dream** small dreams, you may succeed in building something small. For many people, that is enough. But if you want to achieve widespread impact and lasting value, be bold.

Authentic brands don’t emerge from marketing cubicles or advertising agencies.

If you don't love what you're doing with unbridled passion and enthusiasm, you're not going to succeed when you hit obstacles. — If you don’t **love** what you’re doing with unbridled **passion** and enthusiasm, you’re not going to succeed when you hit obstacles.

Success is empty if you arrive at the finish line alone. The best reward is to get there surrounded by winners. — **Success** is empty if you arrive at the finish line alone. The best reward is to get there surrounded by winners.

I feel so strongly that the reason I’m here is I dreamed big dreams. I dreamed the kind of dreams that other people said would not be possible.

In life, you can blame a lot of people and you can wallow in self-pity, or you can pick yourself up and say, listen, I have to be responsible for myself. — In life, you can blame a lot of people and you can wallow in self-pity, or you can pick yourself up and say, listen, I have to be **responsible** for myself.

You have to know who you are and who you are not.

My passion. My commitment. This is the most important thing in my life other than my family. — My **passion**. My commitment. This is the most important thing in my life other than my family.

You can’t expect your employees to exceed the expectations of your customers if you don’t exceed your employee’s expectation of management.

But when you really believe in yourself, in your dream, you just have to do everything you possibly can to take control and make your vision a reality.

No great achievement happens by luck. — No great achievement happens by **luck**.

When you acknowledge your weaknesses and ask for advice, you'll be surprised how much others will help. — When you acknowledge your weaknesses and ask for advice, you’ll be surprised how much others will help.

I took my life in my hands, learned from anyone I could, grabbed what opportunity I could, and molded my success step by step.

Don’t be threatened by people smarter than you.

The lifeblood of job creation in America is small business, but they can't get access to credit. — The lifeblood of job creation in America is small business, but they can’t get access to credit.

You have to have a 100% belief in your core reason for being.

Everyone must have a shot at the American Dream.

Howard Schultz Short Biography

Born on 19 July 1953 in Brooklyn, New York, United States, Howard Schultz is the former CEO of Starbucks.

Shultz graduated from Northern Michigan University with a B.A. degree in Communications in 1975. He found work in a Starbucks Seattle chain in 1982 and was their director of retail operations and marketing.

He became chairman in 1985. In the same year, he founded Il Giornale, and in 1987, with the help of some investors, Schultz bought Starbucks.

In 4 years, Starbucks had expanded to more than 100 stores from its previous 20. In 1992, Starbucks went public, and by 2000 had 2,500 store locations. During this time, Schultz stepped down.

In 2008, Schultz returned and was chairman until 2018.

Howard Schultz is also an author, he has authored several books such as Onward: How Starbucks Fought for Its Life Without Losing Its Soul (2011) and From the Ground Up: My Journey to Reimagine the Role of a Global Business (2019).

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