28 Inspirational Jeff Lawson Quotes (TWILIO)

Top 10 Most Famous Jeff Lawson Quotes (BEST)

“Think about your bank. 20 years ago, you walked into your bank and if it was well decorated and well lit, and the teller was friendly and they gave your kid a lollipop, you said, ‘Wow, I really like my bank.’ Today, your bank is an app on your phone. If the app is fast, if it’s easy to use, if it doesn’t crash, and if it gets better all the time, adding new features and functionality to make your life better, you say, ‘I like my bank.’ This transformation is happening in industry after industry, where the people who are able to build great digital experiences and great digital products… they’re the ones who are winning the hearts, minds, and wallet of their customers.”
Jeff Lawson

At Twilio, I often say 'our strategy is simple build things our customers want for which they’ll pay us.' — At Twilio, I often say ‘our strategy is simple: build things our customers want for which they’ll pay us.’

The only way we can bring our corporate plans to life is by serving customers.

Our enemy is not terror, it is losing our soul while fighting terror.

Constructive criticism isn’t about tearing people down; it’s about helping them get better. It’s actually a form of respect. And it’s how people learn. — Constructive criticism isn’t about tearing people down; it’s about helping them get better. It’s actually a form of **respect**. And it’s how people **learn**.

“Without guardrails, people won’t know how to make decisions, and leaders will tend to second-guess them constantly. By creating rules, you paradoxically set people free — in the space between guardrails.”
Jeff Lawson

Like a gyroscope that resists being moved off-center, a customer-centric organization resists the many forces that attempt to deprioritize customers.

What we learned is that when you conduct experiments, you should remember to hold back resources to give needed rocket boosters to the winning experiments. — What we **learned** is that when you conduct experiments, you should remember to hold back resources to give needed rocket boosters to the winning experiments.

If your digital supply chain is better than your competitors', you’ll be in a much stronger position to succeed. — If your digital supply chain is better than your competitors’, you’ll be in a much stronger position to **succeed**.

Hospitality doesn’t belong just in the hospitality industry—restaurants, hotels, cruise lines, tourism—but in every industry, in every company, in every transaction.

8 Wise Jeff Lawson Quotes That Will Make You Think (WISDOM)

“I happened to pick a banking example to demonstrate Build vs. Die in action. It’s hard to imagine an industry more immune to disruption, given the high stakes (people’s money!) and the byzantine regulations involved. Yet even banking is becoming a software industry. I’m not even talking about the potential impacts of Bitcoin and other cryptocurrency; I’m just talking about the basics of how to run a retail bank, acquire customers, and keep them happy.”
Jeff Lawson

Thing that kills an entrepreneurial, experimental culture is when people get punished for running an experiment that proves a hypothesis false. — Thing that kills an **entrepreneurial**, experimental **culture** is when people get punished for running an experiment that proves a hypothesis false.

The key to getting businesspeople and developers to work well together is for the businesspeople to share problems, not solutions.

“The business and its employees must find answers to questions that have not been asked before. But an open, learning environment provides the way to find those elusive answers.”
Jeff Lawson

Instead of “sink or swim,” we give people swim lessons — and even let them wear floaties if they need them.

“Product managers, who are generally the key interface with customers, tend to think their job is to protect developers from customers but the best product managers I’ve known do the opposite… What you should do is to take your biggest, thorniest customer problems and bring these problems to your developers.”
Jeff Lawson

People in any field rise to the expectations set for them.

“Well, guess who customers are going to actually find to be a better option? The company that’s always testing and iterating and getting better and better. That becomes a little self-fulfilling.”
Jeff Lawson

4 Jeff Lawson Quotes on Writing a Press Release

“The goal isn’t to actually send the press release out on the wire. Rather, the format of a press release, if written correctly, relays in order of importance why customers will care about the product you’re building—which is a great basis around which to build a product from the get-go.”
Jeff Lawson

Once you have a customer defined, then you define a mission.

“Think about the format of a news story or press release: they’re written to relay the most important piece of information in the headline. Effective headlines hook the reader by tapping into something they care about. For a customer, it’s a problem they need solved. The subheadline puts a little more meat on the bone. The opening paragraph, more detail, and so forth, until the closing sentence relays the least important detail.”
Jeff Lawson

“If you imagine the reader as your customer, then the press release format forces you to start with what’s most important to your customer, and explain why what you’re doing is relevant to them; otherwise they’d stop reading. Forcing this kind of clarity is good, because it puts the customer at the center of the artifact.”
Jeff Lawson

6 Jeff Lawson Quotes on Software and Technology

“But now every company is becoming a software company, and most companies can’t build everything from scratch. They need a supply chain—just like Ford and Toyota—that divides the industry into areas of expertise and allows each company in the ecosystem to specialize on its core competency.”
Jeff Lawson

The amazing thing about software is that you can continually iterate on it. You're never done. — The amazing thing about software is that you can continually iterate on it. You’re never done.

“You hear, ‘Oh, the business world is getting faster and faster.’ A lot of that is because of software. Because software invites you to continually iterate, make it better and better.”
Jeff Lawson

We also started asking all new employees to build an app using Twilio—not just the developers, everybody.

“The structures of so many companies create walls between customers, and the people we want to serve them. Instead of building walls, think of building mechanisms that are doors — ones that you can crack open, allowing customers and developers to communicate. When you do, magic happens.”
Jeff Lawson

“Instead of specializing in speedometers or steering wheels, software supply chain companies deliver reusable chunks of code that developers bring together to make finished applications. These are Application Programming Interfaces (APIs). Each API supplier provides only a piece of the solution. Amazon Web Services delivers the data center. Twilio provides communications. Stripe and PayPal enable payments. Modern apps integrate dozens of these small components into a unique value proposition for the customer. This shift to component software is the next big leap in the evolution of the software industry.”
Jeff Lawson