70 Tim Cook Quotes on Life & Teamwork (LEADERSHIP)

Top 10 Most Famous Tim Cook Quotes (BEST)

“We collectively, to get things done, work together as a team. Because the work really happens horizontally in our company, not vertically. Products are horizontal. It takes hardware plus software plus services to make a killer product.”
Tim Cook

Work takes on new meaning when you feel you are pointed in the right direction. Otherwise, it’s just a job, and life is too short for that. — Work takes on new meaning when you feel you are pointed in the right direction. Otherwise, it’s just a job, and **life** is too short for that.

Let your joy be in your journey - not in some distant goal. — Let your joy be in your **journey** – not in some distant **goal**.

Life is fragile. We’re not guaranteed a tomorrow so give it everything you’ve got. — **Life** is fragile. We’re not guaranteed a tomorrow so give it everything you’ve got.

You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem. — You can **focus** on things that are barriers or you can focus on scaling the wall or redefining the problem.

For the most important decisions in your life, trust your intuition, and then work with everything you have, to prove it right. — For the most important decisions in your life, **trust** your intuition, and then work with everything you have, to prove it right.

You want to be the pebble in the pond that creates the ripple for change. — You want to be the pebble in the pond that creates the ripple for **change**.

If you embrace that the things that you can do are limitless, you can put your ding in the universe. You can change the world. — If you embrace that the things that you can do are limitless, you can put your ding in the universe. You can **change** the world.

We have to make sure, at Apple, that we stay true to focus, laser focus - we know we can only do great things a few times, only on a few products. — We have to make sure, at Apple, that we stay true to **focus**, laser focus – we know we can only do great things a few times, only on a few products.

I am very bullish on India because of its people, its culture, and the leadership. I love the culture and warmth of people. — I am very bullish on India because of its people, its **culture**, and the **leadership**. I love the culture and warmth of people.

11 Tim Cook Quotes on Apple and the iPhone

“People should have values, so by extension, a company should. And one of the things you do is give back. So how do you give back? We give back through our work in the environment, in running the company on renewable energy. We give back in job creation.”
Tim Cook

Our whole role in life is to give you something you didn't know you wanted. And then once you get it, you can't imagine your life without it. And you can count on Apple doing that. — Our whole role in life is to give you something you didn’t know you wanted. And then once you get it, you can’t imagine your life without it. And you can count on Apple doing that.

The North Star has always been the same, which for us, is about making insanely great products that really change the world in some way - enrich people's lives. — The North Star has always been the same, which for us, is about making insanely great products that really change the world in some way – enrich people’s lives.

We're very simple people at Apple. We focus on making the world's best products and enriching people's lives. — We’re very simple people at Apple. We focus on making the world’s best products and enriching people’s lives.

Our goal has never been to make the most. It's always been to make the best. — Our goal has never been to make the most. It’s always been to make the best.

Our values are that we do think that people have a right to privacy. And that our customers are not our products.

“Apple is the only company that can take hardware, software, and services and integrate those into an experience that’s an ‘aha’ for the customer. You can take that and apply to markets that we’re not in today.”
Tim Cook

When we launch a product, we're already working on the next one. And possibly even the next, next one. — When we launch a product, we’re already working on the next one. And possibly even the next, next one.

People love our products. They love using our services. All of this, to me, equals great opportunity. — People love our products. They love using our services. All of this, to me, equals great **opportunity**.

Apple has a culture of excellence that is, I think, so unique and so special. I'm not going to witness or permit the change of it. — Apple has a **culture** of **excellence** that is, I think, so unique and so special. I’m not going to witness or permit the change of it.

We have never said that we're perfect. We've said that we seek that. But we sometimes fall short. — We have never said that we’re perfect. We’ve said that we seek that. But we sometimes fall short.

2 Tim Cook Quotes on Steve Jobs

Apple has lost a visionary and creative genius, and the world has lost an amazing human being. — Apple has lost a visionary and creative **genius**, and the world has lost an amazing human being.

This is still Steve's company. It was born that way; it's still that way. And so his spirit, I think, will always be the DNA of this company. — This is still **Steve**‘s company. It was born that way; it’s still that way. And so his spirit, I think, will always be the DNA of this company.

2 Tim Cook Quotes on Mp3 and Music

“We didn’t make the first mp3, smartphone, or tablet. But you can say we made the first modern mp3, smartphone, and tablet. And I think now we’re making the first modern smartwatch.”
Tim Cook

Music's always been at the heart of Apple. It's deep in our DNA. We've sold Macs to musicians since the beginning of Macs. — **Music**‘s always been at the heart of Apple. It’s deep in our DNA. We’ve sold Macs to musicians since the beginning of Macs.

8 Tim Cook Quotes on Leadership

“For us, the most important thing we can do is raise people up – that is, either by giving the ability to do things they could not otherwise do, allow them to create things they couldn’t otherwise create. It’s about giving them tools; it is about empowering people.”
Tim Cook

The most important thing is, Do you have the courage to admit that you're wrong? And do you change? The most important thing to me as a CEO is that we keep the courage. — The most important thing is, Do you have the **courage** to admit that you’re wrong? And do you change? The most important thing to me as a CEO is that we keep the courage.

I think the most diverse group will produce the best product; I firmly believe that.

I despise politics. There is no room for it in a company. My life is going to be way too short to deal with that.

“I don’t view Apple or myself as an activist. What we do is for some things where we think we have deep knowledge, or think we do, or a strong point of view, we’re not shy. We’ll stand up, speak out – even when our voice shakes.”
Tim Cook

I think of a traditional CEO as being divorced from customers. A lot of consumer company CEOs - they're not really interacting with consumers. — I think of a traditional CEO as being divorced from **customers**. A lot of consumer company CEOs – they’re not really interacting with consumers.

To whom much is given, much is expected. I do believe this. It's embedded in me. — To whom much is given, much is expected. I do believe this. It’s embedded in me.

Intuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless. — Intuition is critical in virtually everything you do. But, without relentless **preparation** and execution, it is meaningless.

8 Tim Cook Quotes on Technology and Coding

“I’m excited about Augmented Reality because unlike Virtual Reality, which closes the world out, AR allows individuals to be present in the world but hopefully allows an improvement on what’s happening presently.”
Tim Cook

Everybody in technology seems to want big numbers. Steve never got carried away with that. He focused on making the best.

We think coding should be required in every school because it's as important as any kind of second language. — We think coding should be required in every school because it’s as important as any kind of second language.

What all of us have to do is to make sure we are using AI in a way that is for the benefit of humanity, not to the detriment of humanity.

The worst thing in the world that can happen to you if you're an engineer that has given his life to something is for someone to rip it off and put their name to it. — The worst thing in the world that can happen to you if you’re an engineer that has given his life to something is for someone to rip it off and put their name to it.

I think that some people will never buy a computer because I think now we're at the point where the iPad does what some people want to do with their PCs. — I think that some people will never buy a computer because I think now we’re at the point where the iPad does what some people want to do with their PCs.

A great product isn’t just a collection of features. It’s how it all works together.

The iPad is the clearest expression of our vision of the future of personal computing.

3 Tim Cook Quotes on Cyber Security

The reality of today from a cyber security point of view – I think some of the top people predict that the next big war is fought on cyber security.

In the world of cyber security, the last thing you want is to have a target painted on you.

Security isn’t just a feature, it’s a base, it’s a fundamental, right.

4 Tim Cook Quotes on the iPhone

“If you look at the automobile in many countries, there is a certified pre-owned market for Lexus, BMW, and many other brands. When you buy a high-end smartphone, you can expect the same kind of a situation there.”
Tim Cook

Anything can change, because the smartphone revolution is still in the early stages.

I think the iPhone is the best consumer product ever. That's what I feel about it. And it's become so integrated and integral to our lives, you wouldn't think about leaving home without it. — I think the iPhone is the best consumer product ever. That’s what I feel about it. And it’s become so integrated and integral to our lives, you wouldn’t think about leaving home without it.

National security always matters, obviously. But the reality is that if you have an open door in your software for the good guys, the bad guys get in there, too.

9 Inspirational Tim Cook Quotes About Life

“If hearing that the CEO of Apple is gay can help someone struggling to come to terms with who he or she is, or bring comfort to anyone who feels alone, or inspire people to insist on their equality, then it’s worth the trade-off with my own privacy.”
Tim Cook

I learned that focus is key. Not just in your running a company, but in your personal life as well.

I hope people remember me as a good and decent man. And if they do, then that's success. — I hope people remember me as a good and decent man. And if they do, then that’s **success**.

The sidelines are not where you want to live your life. The world needs you in the arena!

Those who try to achieve success without hard work ultimately deceive themselves-or worse-deceive others. — Those who try to achieve **success** without **hard work** ultimately deceive themselves-or worse-deceive others.

I am driven by great work and seeing people do incredible things and having a part in that. — I am driven by **great work** and seeing people do incredible things and having a part in that.

I think two people with strong points of view can appreciate each other even more. — I think two people with strong points of view can **appreciate** each other even more.

So let me be clear I'm proud to be gay, and I consider being gay among the greatest gifts God has given me. — So let me be clear: I’m proud to be gay, and I consider being gay among the greatest gifts God has given me.

We do a lot of things for reasons besides profit motive. We want to leave the world better than we found it.

9 Wise Tim Cook Quotes that Will Make You Think

“All of us technology companies need to create some tools that help diminish the volume of fake news. We must try to squeeze this without stepping on freedom of speech and of the press, but we must also help the reader.”
Tim Cook

We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.

You don't have to choose between doing good and doing well. It's a false choice, today more than ever. — You don’t have to choose between doing good and doing well. It’s a false choice, today more than ever.

“If you believe, as we believe, that diversity leads to better products, and we’re all about making products that enrich people’s lives, then you obviously put a ton of energy behind diversity the same way you would put a ton of energy behind anything else that is truly important.”
Tim Cook

You can only do so many things great, and you should cast aside everything else.

Creativity is people who care enough to keep thinking about something until they find the simplest way to do it. — **Creativity** is people who care enough to keep thinking about something until they find the simplest way to do it.

“We shouldn’t all be fixated just on what’s not available. We should take a step back and look at the total that’s available, because there’s a mountain of information about us.”
Tim Cook

The longer the meeting, the less is accomplished.

Never try to fix other people. God does not need to do a bank shot off your lips.

4 Tim Cook Quotes on Business and Investing

“Price is rarely the most important thing. A cheap product might sell some units. Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.”
Tim Cook