38 Rand Fishkin Quotes on Digital Marketing (MOZ)

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Top 10 Most Famous Rand Fishkin Quotes (BEST)

“On-page SEO is no longer about cramming keywords into every nook and cranny of a page. It’s about making sure the page is mobile-friendly, fast, and offers a great user experience.”
Rand Fishkin

Great marketing isn't about having the largest audience; it's about having the right audience. — Great **marketing** isn’t about having the largest audience; it’s about having the right audience.

Great founders don’t do what they love; they enable a vision. — Great founders don’t do what they love; they enable a **vision**.

The best way to sell something don't sell anything. Earn the awareness, respect, and trust of those who might buy. — The best way to sell something: don’t sell anything. Earn the awareness, **respect**, and **trust** of those who might buy.

Take Maya Angelou’s advice when someone shows you who they are, believe them the first time. — Take **Maya Angelou**’s advice: when someone shows you who they are, **believe** them the first time.

The trend of design toward simplicity and accessibility in software happened for a reason—simple sells, simple’s usable and simple scales.

Successful SEO is not about tricking Google. It's about partnering with Google to provide the best search results for Google's users. — **Successful** SEO is not about tricking Google. It’s about partnering with Google to provide the best search results for Google’s users.

The best leaders know when to lead — and when not to. — The best **leaders** know when to lead — and when not to.

If you're not embarrassed by the first version of your product, you've launched too late. — If you’re not embarrassed by the first version of your product, you’ve launched too late.

As CEO, I'd often tell my executives and board that every email should be written and every conversation conducted as though it will one day be leaked. — As CEO, I’d often tell my executives and board that every email should be written and every conversation conducted as though it will one day be leaked.

4 Rand Fishkin Quotes on Building for the Long Term

Marketing isn't about shortcuts; it's about the slow, steady, and consistent effort. — **Marketing** isn’t about shortcuts; it’s about the slow, steady, and **consistent** effort.

Build for the long term and the short term will take care of itself.

Invest in the long term, and don't worry too much about the short term. — **Invest** in the long term, and don’t worry too much about the short term.

If possible, build your expertise before you build your network, and build your network before you build your company.

6 Wise Rand Fishkin Quotes About Digital Marketing and Blogging

“Of the most successful startups, nearly everyone has a clearly identifiable marketing flywheel that brought awareness and traffic from the right audiences and helped those people convert to a sale or a signup at the right time.”
Rand Fishkin

A click-worthy title is actually worth a lot more than just a perfectly keyword-targeted title.

The best way to become the go-to resource for your audience is to make your content, your product, your brand the best solution.

When it comes to content and content marketing, you probably want to err on the side of making things super amazing, not MVP.

Measure your customer journey, not just your conversion path. — Measure your customer **journey**, not just your conversion path.

Some of the best link opportunities can be discovered by setting up email alerts for various things that are published on the web. — Some of the best link **opportunities** can be discovered by setting up email alerts for various things that are published on the web.

7 Rand Fishkin Quotes About Search Engine Optimization (SEO)

“Bing’s gotten much better since then, and is now as good as or better than Google on most queries, but that MVP hangover has stuck with the brand for years and, in my opinion, continues to dampen the prospects of what should be a very decent option for web searchers.”
Rand Fishkin

SEO is no longer just a job title, it has become part of everyone’s job description. — **SEO** is no longer just a job title, it has become part of everyone’s job description.

SEO is not something you do anymore. It's what happens when you do everything else right. — **SEO** is not something you do anymore. It’s what happens when you do everything else right.

The true key to success in SEO and content marketing is building an audience. — The true key to **success** in **SEO** and content marketing is building an audience.

There is probably 90% of my links where I have no control whatsoever over the anchor text, and that’s a good thing.

As you build up your domain authority, as you start to produce content directly for your customers that will influence them, it ranks in the engines.

Branded search is very important, because when people perform branded queries… you want to make sure you show up correctly in the search engines.

2 Inspirational Rand Fishkin Quotes on Life & Success

We have the power to change the ways we react and the way things make us feel. — We have the power to **change** the ways we react and the way things make us feel.

We are the arbiters of our own future. — We are the arbiters of our own **future**.

2 Rand Fishkin Quotes on the Power of Taking Action (EXECUTION)

Execution is more malleable than market, model, and idea.

Ideas are worthless. Execution is everything.

7 Rand Fishkin Quotes that will Make You Think

“Emotional comfort with one’s colleagues was a better predictor than IQ, than years of experience, than the strength of previous work, than literally any and everything else researchers had hypothesized about.”
Rand Fishkin