Top 31 Matt Cutts Quotes on SEO (SUCCESS)

Top 10 Most Famous Matt Cutts Quotes (BEST)

“The philosophy that we’ve always had is if you make something that’s compelling then it would be much easier to get people to write about it and to link to it. And so a lot of people approach it from a direction that’s backwards. They try to get the links first, then they want to be grandfathered in or think they will be a success if they get enough links. But, I’ve always approached it from a standpoint of you want to do what’s good for users.”
Matt Cutts

The next 30 days are going to pass whether you like it or not, so why not think about something you have always wanted to try and give it a shot for the next 30 days?

If you try to manipulate Google, it will often short-term work, but it’s just a matter of time until the day of reckoning occurs. — If you try to manipulate Google, it will often short-term work, but it’s just a matter of **time** until the day of reckoning occurs.

SEO is like a resume, you polish it so you have your best foot forward. — **SEO** is like a resume, you polish it so you have your best foot forward.

The objective is not to 'make your links appear natural'; the objective is that your links are natural. — The objective is not to ‘make your links appear natural’; the objective is that your links are natural.

“We don’t recommend spending a lot of effort to sculpt PageRank because you’ll probably be better off in the long run with an architecture that has fewer links rather than more links on your pages.”
Matt Cutts

Guest blogging is probably the sort of thing that you should be thinking about doing in moderation. — Guest **blogging** is probably the sort of thing that you should be thinking about doing in moderation.

The best way to get other sites to create high-quality, relevant links to yours is to create unique, relevant content that can naturally gain popularity in the Internet community.

The more you engage with your community, the more apt you are to understand your audience.

In general, webmasters can improve the rank of their sites by creating high-quality sites that users will want to use and share.

14 Wise Matt Cutts Quotes About SEO

“Google (and pretty much every other major search engine) uses hyperlinks to help determine reputation. Links are usually editorial votes given by choice, and link-based analysis has greatly improved the quality of web search.”
Matt Cutts

Typically, the more reputable the site is that links to you, the better.

Think about what a user is going to type.

Rather than scrolling down the page past a slew of ads, users want to see content right away.

I wouldn’t stress about getting backlinks from .edu domains. It’s nice to get a diversity of backlinks, but I wouldn’t say it’s crucial.

Make your links from blog comments genuine.

If you don't provide adequate disclosure of paid content, we're willing to go up to and including removing the publication from Google News. — If you don’t provide adequate disclosure of paid content, we’re willing to go up to and including removing the publication from Google News.

It doesn't hurt you if you use a 301. — It doesn’t hurt you if you use a 301.

“We want people doing white hat search engine optimization (or even no search engine optimization at all) to be free to focus on creating amazing, compelling web sites. As always, we’ll keep our ears open for feedback on ways to iterate and improve our ranking algorithms toward that goal.”
Matt Cutts

If you make a change to your site, the impacts of those changes will take time to be reflected in our rankings. — If you make a **change** to your site, the impacts of those changes will take **time** to be reflected in our rankings.

If there is a link selling site and they get caught for selling links, and they just happen to be linking to you, the value of that link that the site was providing, it just goes away.

I wouldn't worry about going ahead and disavowing links even if you don't have a message in your Webmaster console. — I wouldn’t worry about going ahead and disavowing links even if you don’t have a message in your Webmaster console.

Sometimes people think that Disavow is the be all and end all, the panacea that's going to cure all their ills. — Sometimes people think that Disavow is the be all and end all, the panacea that’s going to cure all their ills.

Typically, internal website links will not cause you any sort of trouble.

4 Deep Matt Cutts Quotes About Spam that will Make You Think

“If you want to stop spam, the most straight forward way to do it is to deny people money because they care about the money and that should be their end goal. But if you really want to stop spam, it is a little bit mean, but what you want to do, is break their spirits.”
Matt Cutts

Don’t look for examples of people getting away with bad behavior as your guideline.

“In principle, there’s nothing wrong with the concept of an infographic. What concerns me is the types of things that people are doing with them. They get far off topic, or the fact checking is really poor. The infographic may be neat, but if the information it’s based on is simply wrong, then it’s misleading people.”
Matt Cutts